Choosing a TikTok influencer isn’t just about big numbers. Brands need to dig deeper—look at niche relevance, audience demographics, and engagement rates. A creator with real followers, strong content, and past brand success will connect better with your target audience. It’s all about authenticity, creativity, and a genuine vibe that aligns with your brand. https://smashfame.com/what-is-a-tiktok-influencer/