The challenge was started off by Danish innovation business EcoXpac in 2010, Together with the Carlsberg Team becoming a member of in 2015 to initiate the “The inexperienced fibre bottle”, a project in which Carlsberg and EcoXpac had been collaborating on a primary paper bottle prototype determined by recycled fibres. https://wateringabletoppak.wordpress.com/2025/02/26/recyclable-oil-packaging-why-choose-gabletop-paks-sustainable-solutions/