So, IMHO, It really is in all probability best for being as comprehensive as you can introducing the Schema.org markup the place it fits your content material and use Open Graph metadata. They do a little different, but complementary things. What are rich snippets in Search engine marketing? Rich snippets https://www.presta-addons-modules.com/en/opencart-seo-automatic-google-rich-snippets-json-ld-integration-opengraph-twitter-tags-schemaorg.html