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Production of Korean Dramas in the Digital Transformation Era: Analysis of Cost Structures and Marketing Strategies through OTT Platform Expansion and International Market Penetration with Changes

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The Korean drama industry is rapidly transitioning from existing media channel-based to a new ecosystem led by streaming services and online channels. In this shift, drama production costs have increased sharply, and https://mjmsg.blogspot.com/2025/02/blog-post.html

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